Being persuasive takes skill. Sticking the finger in the face and just “telling folks how it is” isn’t really an effective approach when it comes to convincing others. The power of persuasion can completely change lives. Depending on who is doing the persuading some can be for the better and some can be for the worse. Either way I want to dive a little deeper into this and also look at how this is part of the strength coach’s role as a strength and fitness professional. So keep reading NOW…I meant to say if you’d like to learn more then I’d love to invite you to continue reading! 🙂 I think you got my point.